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Horizon Interactive. An industry leader in instructional design, technical documentation and
custom client solutions, this Colorado-Springs based firm needed a strong collateral piece with slip sheets
to assist their sales force. Competitors fervently promoted “people”, broad services and employed a content-
heavy style. Horizon had more to offer. After extensive internal and external research, I provided a piece
which highlights Horizon’s unique benefits, including comprehensive management reporting, a client-proven
process and an exclusive product focus. The new logo, tagline, content are clear and strong. Design by
Seitz/Welch.
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Boston Market. This growing "fast-casual" restaurant wanted to attract the right managers with a
recruitment piece to match their new image. Hip and humorous, but purposely professional, this eight-insert
folder portrays the Boston Market benefits, history, brand promise, training program, compensation, career
opportunities, vision, values and application process with a contemporary home-cooked flair.
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Pathways to Leadership. This corporate wellness company sought to reflect the depth, diversity and
effectiveness of their Pathways to Leadership corporate culture programs. Targeting high profile companies, I
created a branding foundation and prospective client piece which articulates the Pathway's strong history, dynamic
philosophy and the powerful results produced from their long-term partnerships.
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The McDonald/Baroway Financial Group. Doing business as A.G. Edwards, these two financiers needed a
written foundation and consistent messaging for their new business partnership. This corporate legend and
marketing collateral includes positioning statements, company summaries, marketing messages and personal
bios which accurately express their complementary blend of financial expertise and personal commitment.
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Chipotle. By weaving pop culture puns, a conversational style and coy copy into
these historical vignettes on their ingredients, I maintained Chipotle’s humorous, but quality-focused
identity. These pithy tidbits have been printed on drinking cups in burrito joints across the country.
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Planned Parenthood of the Rocky Mountains. This piece, outlining a plan for the upcoming year, was presented to the
Board of Directors and was sent out to thousands of donors. My theme and tone exudes PPRM's dedication to provide and persevere in the face
of adversity.
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ModernBride.com. Placed in Modern Bride, Marie Claire, Cosmopolitan, Jane and
In Style. I produced concept and copy. Ad combines romanticism and practicality to promote wedding
website.
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Experience Productions. This dynamic duo sought compelling company collateral for their more
corporate audience, but was also eager to push the envelope. I brought in designer
Kara Stout and together we created
copy and layout to reflect their zany nature, while appealing to their business crowds. The result was bright
and effective. They now attract the attention of event planners everywhere.
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ModernBride.com and Marryingman.com. Six-page ad placed in Marie
Claire, Jane, Cosmopolitan and In Style. My copy explains information, tools and resources
available for all participants of a wedding. Strategy was clarity, convenience and web-page simulation to create familiarity.
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Noelle and Company. Placed in Wedding Bells Colorado magazine. Targeting the stressed-out bride,
my headline induces an ultimate feeling of choice, pampering and luxury.
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WeddingNetwork.com. Placed in wedding pub Dolce Vita. At the heart of the dotcom boom,
my words personally introduce and promote the convenience and benefits of an online wedding registry.
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Gecko Services and Solutions. "We stick to IT so you can stick to business." This small IT solutions
company wanted to communicate the following: 1) technological expertise with a personal touch and 2) that companies should focus on business,
not their computer issues. The clear, conversational tone represents Gecko as a trustworthy friend and doesn't confuse clients with
unnecessary technical terms.
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Denver Lyric Opera Guild. As the oldest opera support group in Colorado, the DLOG longed for
identity—something to express their independent, active community voice. The brochure is an eloquent summary of the
DLOG’s history, various opera programs and their infamous Competition for Colorado Singers.
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